... you will dress well ...

When entering central London posher areas, such as Mayfair and Bloomsbury, visitors are reminded that there is a strict dress code - you must look smart - you must wear fashionable - with the new ' Look Right' campaign.

Areas for this campign are marked out by the Look Right' markings on the pavement. Entering these zones in non-fashionalbe clothes can result in your your having to do community service as a sales assistant in Littlewoods department store or compulsary attendence of the Gap Nike '12 step' WAP, Wearers Anonymous Program.