... style or branding ...

Should you employing a 'style guru' or should you be developing your own 'brand' - this is the big debate that is hitting the media after Cherie Blair (also known as da judge (part time) Booth - no doubt with a honorable worship - or m'lud stuck in front) fiasco. Should she have allowed herself to be influenced by style advisor - Carole Caplin - and getting entangled with super conman - Peter Foster.

What Cherie did was a littler silly - was in fact very silly - but with the pressures of a very active life - including law - working with charities - mother - and having to live with Tony - she has little time for chit -chat and so would have seen Foster as a quick fix - for someone buying a flat - and why not buy one get another one cheap - which would have been a good investment.

So when the Mail on Sunday rang up Downing Street the appropriate response should have been - two words - the second one is OFF!!!! - we don't answer questions about the Blair's private life - but the spin doctors do like to control everything - so - they responded - and they don't seem to like it up them - don't seem to like it up them - so maybe they've learnt not to get involved in everything.

So I have learnt my lesson - I no longer cannot afford a style guru - to make myself look good - but should save the money I don't have by not employing a self branding expert - which in my poor state at present means I have a higher level of ambition.

In fact I had started on this track already - there are quite a few writers - journalists - and even an associate producer of 'Diagnosis Murder' with the same name as my self - I had to therefore rebrand and in 2003 - Pau Odtaa - becomes my brand.

Paul - my real name means gentle - Pau - is well more dynamic - particularly if you used to read American comics - and Odtaa - one damn thing after another - is the title of a book by John Masefield- it is the one part of my English Literature - in fact the one part of my secondary school - I enjoyed - well apart from sneaking off games to go fishing - and - well I was fourteen - the appreciation of the girl's new summer uniform - with its defective buttoning - and leaving.